Was würde Google tun? : wie man von den Erfolgsstrategien des Internet-Giganten profitiert Jeff Jarvis

ISBN: 9783453155374

Published:

Hardcover

416 pages


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Was würde Google tun? : wie man von den Erfolgsstrategien des Internet-Giganten profitiert  by  Jeff Jarvis

Was würde Google tun? : wie man von den Erfolgsstrategien des Internet-Giganten profitiert by Jeff Jarvis
| Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 416 pages | ISBN: 9783453155374 | 7.78 Mb

An indispensable manual for survival and success that asks the most important question todays leaders, in any industry, can ask themselves: What would Google do?To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the newMoreAn indispensable manual for survival and success that asks the most important question todays leaders, in any industry, can ask themselves: What would Google do?To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as:Think Distributed, Become a Platform, Join the Post-Scarcity, Open-Source, Gift Economy, The Middleman Has Died, Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners, Do What You Do Best and Link to the Rest, Get Out of the Way, Make Mistakes Well… and More.

He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it.

The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.



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